Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. Watch and Learn Blake Smith, Vidyard Creative director, deep dives into the world of case study videos, explaining what they are and how to make an effective one. They are versatile: You can use a video case study across a variety of marketing channels, and you can even edit specific scenes and lines to use for other purposes, like for social media.
Think Like a Potential CustomerThe first step in creating a case study video is to develop a detailed plan with your target audience in mind. Ceridian video does a particularly good job of using b-roll to highlight the creative nature of their customer business and….