The reason: reading requires heavier cognitive involvement and humans are wired to avoid hard work and difficult tasks. Fundraising author, speaker, and trainer, Amy Eisenstein, share cues, 'A key component of raising money is tapping into your donor emotions. Ensure these three things:Thank the donor genuinelyLet them know how their donation would be usedMake sure the video is shared immediately after the donation is madeAccording to experts, donors' decisions to stay loyal and extend continuous support to organizations may be based on three reasons:A timely and immediate acknowledgement, which should be more than just a receipt.
Behavioural scientists have found that people are more responsive when they are aware of identifiable beneficiaries as opposed to statistical numbers. The….
