Wednesday Feb 26, 2020

businessinsider.com

8 TV & video marketing

trends you should

know before advertising in 2020

e Marketer PRO analyzes the TV and video industry and provides in-depth analyst reports, proprietary forecasts,…
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By eMarketer
businessinsider.com

e Marketer PRO analyzes the TV and video industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to e Marketer PRO, or learn more about access here.

This year, several streaming services will enter an already crowded market, at a time when the traditional TV industry is trying to limit its losses. Connected TV spending is a growing area within digital advertising Copyright (c) 2020 e Marketer Inc. . In other words, the TV and digital video landscape will be noisy, and understanding the video viewing trends for cable TV, connected TV, over-the-top, social media video platforms, and programmatic ads is….

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