No matter how many times a sales rep raves about your product or service, it cannot compete with a glowing review or testimonial from an actual customer. That because it follows a simplified version of the three-act structure used in films, novels, and video games, which consist of: setup, confrontation, and resolution. A Demand Gen Report states that 97% of B2B customers cited testimonials as the most reliable type of content.
In order to leverage any and all methods of building trust with potential clients, our marketing team incorporates video testimonials as part of our strategy. Showing potential customers a reliable piece of content is an easy way to build trust and get them to try your product or service. Choose a satisfied customer, illustrate unique use cases for your….