And yet, more than half of the SMBs surveyed by said that video was their most effective type of marketing--64 percent, to be exact. An even greater number, 77 percent, said that videos were an important part of their digital marketing. To achieve maximum ROI, marketers must publish videos on a regular schedule.
You want to maintain your followers' attention and stay top-of-mind, not remind them you exist each time you release a video. That means they are researching your company, viewing your content, and seeking answers to their questions before you even know they are interested in your brand. video, with its higher engagement rates, is an ideal format for SMBs that need to capture their customers' attention and keep it long enough to move them to the next step of the buying….