Thursday Feb 27, 2020

businessinsider.com

Global digital video viewership

and marketing trends

advertisers should know in 2020

e Marketer PRO analyzes the TV and video industry and provides in-depth analyst reports, proprietary forecasts,…
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By eMarketer
businessinsider.com

e Marketer PRO analyzes the TV and video industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. As global internet usage increases and bandwidth improves, digital video viewership is quickly replacing traditional TV viewership as the preferred method of media consumption around the world - and digital ad spending continues to grow accordingly.

Between social video apps like Tik Tok and Snapchat, social media platforms like Facebook and Twitter, connected TVs, over-the-top (OTT) streaming services like Netflix, Disney+, and Hulu, and live videogame streaming services like Twitch, the digital video landscape has never been so expansive. But….

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