Saturday Feb 29, 2020

marketingland.com

Stories are

coming to LinkedIn

Stories are coming to Linked In. This week, the company confirmed it will be rolling out the beta feature to users in…
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By Taylor Peterson
marketingland.com

Stories are coming to Linked In. This week, the company confirmed it will be rolling out the beta feature to users in the coming months -- finally joining the ranks of Snapchat, Facebook, and Instagram. 'We have learned so much already about the unique possibilities of Stories in a professional context.

For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter,' Pete Davies, senior director of product management at Linked In, wrote in a blog post on Wednesday. This format is coming to individual users first, but marketers can start thinking now about ways to use Stories on Linked In to communicate ephemeral content with their target audiences. ….

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