Consider for a second, that when that decade started, You Tube was equivalent to a kindergartener, not yet the world second largest search engine. This mobile video trend was helped along by the advent of ephemeral 'Stories' formats on social platforms. After rising to prominence on Snapchat, the Stories format was quickly adopted by other platforms (Instagram, Facebook, Whats App).
Couple that with the format low barrier to entry and bingeable nature and you have got a recipe for content that brands and consumers alike love. 4. Not only did brands try this out in their digital video content, it also made a huge splash on platforms like Netflix, which tested out the capabilities in both TV and movie form. This online video trend showed just how much is possible with interactive….