Backed by Qualcomm, Magisto analyses images, video, speech and audio uploaded via its app to automate the production of a suitably professional clip for sharing on social. 'It a radically simple tool that shortens the distance from idea to execution so more businesses can have a successful video strategy,' said Vimeo chief-executive Anjali Sud. Venture Beat notes that Magisto 'could play a big role in Vimeo broader pivot away from its former 'You Tube alternative' status as it looks to position itself as a place for creatives and businesses to access the tools they need to make videos.
'The research is clear: small business owners and entrepreneurs do not have the tools, time or budgets to make videos at the volume and quality needed to compete,' added Sud. The wider implicationsSan….
