Most of the time, they either fall flat and generate zero buzz, or create an adverse, negative reaction from followers. In any case, the newest Burger King ad depicting a rotting, moldy Whopper can certainly be classified as controversial. The Moldy Truth Behind the New Burger King AdThe CreationLast month, Burger King launched a global advertising initiative to highlight their abandonment of artificial preservatives.
The ad promotes the brand pledge to drop artificial additives by the end of 2020 in all U. S. locations. Each new shot captures a still image of the moldy Whopper, alongside a time stamp showing exactly how long the sandwich has been left to the elements. '3 years, 3 agencies: The weird road to Burger King Moldy Whopper Hs77Gpz NLp Jd N -- Adweek (@Adweek) February 21,….
