Watch and Learn Blake Smith, Vidyard Creative Director, takes a look at demo videos, explaining what they are and how to make a good one. An unlimited number of viewers can watch the same information in video format, which is a lot more approachable than a long block of text. Demos also provide entertainment value: People love videos, which take very little mental effort to consume, and many buyers expect them.
Record yourself speaking in front of a whiteboard, projector screen, or audience--or use a screen recorder to share your slides with narration. 3 Main Types of Demo VideosThere are three main types of demo videos that businesses can leverage to educate people about their product. Search You Tube for how-to videos and you will see for yourself that the most interesting ones get….
