Friday Mar 6, 2020

insidehighered.com

Make Videos That Click

with Prospective Students

Whether it for a new program, an upcoming event or just a passion project, campus partners often assume creating a new…
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By Jonathan Shearer
insidehighered.com

Whether it for a new program, an upcoming event or just a passion project, campus partners often assume creating a new marketing video will save the day. The past decade has seen a host of new video-focused social media channels (Rest in peace, Vine; Hello, Tik Tok) and, with more than 2 billion users, You Tube is now the second most popular website in the world. In a recent study, 27% of prospective teen students cited You Tube videos as a major influence in where they enrolled.

Answer Top-Searched QuestionsIn a previous article, I discussed how your website site search data often unearths missing or buried content. A popular format in recent years, these videos have a few hallmarks: they are typically short, animated, and include an easy-to-follow voiceover. Engage this group by….

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