There No Excuse for Boring Videos. How will you know whether you nailed the attempt to capture customers' attention? Video content that performs well is engaging, helpful, and creative. For your business, that means featuring people whom your consumers view as peers and writing content in your ideal user voice, not your company 'brand voice.
' Thanks to that cultural shift, user-generated videos tend to be not only cheaper but also more effective than the slick ones produced by the major brands. 3. If people pull up a video that does not look right on their smartphone, do not expect them to boot up their desktop computer just to finish watching it. And because it taboo to disturb others on public transportation or in coffee shops, 92 percent view mobile video content with the sound….