From the earliest days of film and television, marketers have found unique and creative ways to advertise. When looking specifically into video, though - a format as informationally rich and diverse as they come - figuring out how to create powerful and successful ads can feel both exciting and daunting. And, if you want to push some of your best messaging directly to your ideal customers and clients, creating quality, fun and informative video ads is key.
Define your goals and metricsBefore we dive in, it important to take a step back to reflect, evaluate and plan. Regardless of where your video ad will live, your number one concern is to capture attention immediately or risk viewers scrolling or clicking away. Unless you are expecting your audience to watch an hour-long seminar….