Live video has become an incredibly popular feature on nearly every major social media platform, and it can be a great opportunity to connect with your audience. To find out what works, members of Young Entrepreneur Council answered the following question:Tapping into live video can be rewarding. Introduce Your TeamIntroduce your team members on live so your viewers can see who puts in all the hard work behind the company.
Doing so humanizes your brand and makes you easier to approach, which boosts engagement and encourages conversation. The added bonus of an AMA format gives them the freedom and flexibility to talk to you like a guy you met on the street. Viewers will see that someone won a freebie and it will encourage them to stay tuned for your upcoming contests and live videos. ….