Friday Mar 13, 2020

supercoolcreative.com

How to Write

and Produce a

Video Ad Campaign Series

You want to develop a series of videos that all have a consistent theme or what I call a 'creative wrapper. Each video…
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By David Murdico
supercoolcreative.com

You want to develop a series of videos that all have a consistent theme or what I call a 'creative wrapper. Each video promoted a different productWe established brand recognition through consistencyWe promoted product / service recollectionCTAs - we presented viewers with multiple opportunities for actionKEEP video CREATIVE AND PRODUCTION COSTS DOWNAnother good reason for a video ad series is to keep creative and PRODUCTION costs down. The same creative wrapper covers several videos rather than oneMore than one video can be produced in a day, keeping costs downMORE MESSAGING OPPORTUNITIESEach new video ad can highlight a new product, service, feature, contain new information or a different CTA.

A STEADY STREAM OF FRESH CONTENT FOR ADVERTISING AND SOCIAL MEDIA USEHow many times have you….

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