But there is an alternative to cancellation: Innovative companies are leveraging video in their business continuity plans for both external and internal communications. The Brightcove video platform can scale to live stream some of the biggest events in the world, including sports, political elections, and industry conferences. The time is now for brands to evolve their e Commerce strategy to include video, as well as cart checkout and delivery options.
Recommended For YouRegister NowLifestyle and wellness brands: Lululemon in China opted to stream training classes directly to consumers who have little choice but to work out indoors because of gym closures. online fitness brands like Alomoves and Peloton could experience a spike in subscriptions and video streaming traffic as more….