The Rise Of video MarketingVideo has quickly risen through the ranks of digital marketing methods over the past few years. The purpose of marketing is generally to drive traffic and raise awareness of a company and its products or services, and video does just that. 9 in 10 marketers have landed a new customer from a social media video.
More than 3/4 of consumers say a video has convinced them to download an app or buy software. In addition to generating interest around a product, video marketing is popular because it helps consumers learn. The Brain On VideoWe have seen that consumers like video, and companies are responding by using it a lot. But did you know that our brains are hardwired to respond to video differently than to any other forms of social media? Here are some….
