Wednesday Mar 18, 2020

digiday.com

How coronavirus

will shape the

future of TV

It hard to imagine a pandemic coming at a more critical time for the TV, streaming and digital video industry. With…
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By Tim Peterson
digiday.com

It hard to imagine a pandemic coming at a more critical time for the TV, streaming and digital video industry. With March Madness, the NBA and NHL Playoffs, the Masters and the start of the MLB season, this is (or would be) one of the biggest sports periods of the year. Here are the potential ripple effects that have dominated the conversations I have been having with people across the industry and that I expect to track in this newsletter over the next many months.

The current glut of original programming could turn into a dearth of new shows, depending on how long it takes to restart productions. Advertiser shiftAdvertisers were already moving money from traditional TV to streaming, and the coronavirus outbreak will likely accelerate that, based on conversations with ad agency….

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