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March 18 2020

VideoAmp Takes Over Conversion Logic, Last Of The Indie MTA Vendors


James Hercher


VideoAmp has acquired Conversion Logic, the multitouch attribution provider, the company said Tuesday. Conversion Logics chief client officer, JP Pereira, will also join VideoAmp as SVP of marketing science. Terms of the deal were not disclosed. And Pereira is one of only a few key individuals from Conversion Logic who will go to the video... (...)
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