How You Tube and Instagram stars are adapting their businesses as the coronavirus impacts the influencer-marketing industry. First off, I'm lucky enough to be able to work from home, and I hope all of you are healthy and staying safe! This week, my colleague Dan Whateley and I caught up with several creators across You Tube and Instagram, along with industry experts, on how they are adjusting their businesses to continue to make a living during the coronavirus pandemic and the resulting economic turmoil. As many brand deals stall, influencers are starting to switch up their strategies, focusing on long-term bets like direct-to-consumer businesses or alternative revenue streams like consulting, teaching, and coaching.
'Our entire company is at a standstill at the moment and I do not….
