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published on digiday.com

March 19 2020

TikTok Royalty: Here are the stars you need to know

Author

Deanna Ting

Summary

Most adults have probably never heard of Loren Gray. But plenty of teens know all about the TikTok celebrity with 38.4 million followers. What exactly makes a creator like Gray soar in popularity is somewhat of a mystery, but those who understand trends and become early adopters are more likely to gain more traction, says Ariadna Jacob, CEO of Influences. (...)
read on digiday.com

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