But for more established brands, the challenge is digesting and summarizing a large number of articles and online conversations in real time, and then analyzing them with algorithms that do not understand the meaning of the keywords they are tracking. When defining your objectives, understand that if accuracy is mission critical, you will need to allocate sufficient resources to review your clips manually to determine widespread beliefs. When you consider the multiple ideas, concepts, topics and sub-topics that can be included in a single news article, accurately interpreting sentiment requires more than just natural language processing.
'It also cannot engage in cross domain thinking on creative tasks or ones requiring complex strategy, jobs whose inputs and outcomes are not easily….
