Live-streaming video format will likely see broader US adoption as the coronavirus spreads. This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. The live-streaming video format will likely see broader adoption in the United States as the coronavirus spreads and forces consumers to stay home and brands to explore alternative means of engagement.
With millions of Chinese citizens confined to their homes since late January, China live-streaming industry received an unexpected boost. The number of users in China online live streaming industry increased 10. 6% year-over-year to 504 million in 2019, according to ii Media Research, and now reaches nearly 60% of the country population. In the US, consumers are showing signs they….