Note how author and coach Kristen Martin utilizes the entire frame of her Facebook Stories screen:It important for your vertical video to be optimized properly for the platform, whether you are posting to the feed, sharing Stories, or running a video ad. The video clips were short, to-the-point, and provided a glimpse into the energy and excitement the instructors were preparing to bring to their classes. Since Stories disappear after 24 hours, they are a great place to get your audience attention and drive them to engagement and action.
Brands such as Spotify and National Geographic regularly share high-quality, long-form videos via IGTV that are optimized for vertical viewing on mobile devices. Unlike Stories, though, IGTV is meant to be a place where viewers spend a little more….