How Saa S Companies Can Use video to Differentiate and Win More Customers. This message also needs to be able to grab a customer attention quickly since they are pretty much guaranteed to be researching multiple companies at the same time. With so many Saa S companies trying to transition to a Product-Led Growth strategy, the most difficult obstacle is educating customers and avoiding abandonment.
Videos at different stages act as a guide so your customers can engage and become more familiar with the product before they even talk to sales. Once talking to sales, video can be used to further differentiate, highlight a specific feature, share to other stakeholders or motivate someone to buy. Use video at the Top of the Funnel to Differentiate from The CompetitionYour customers are….