Early in the buyer journey, your customers are not interested in all of your complex features - they simply want to know why your product matters and how it will solve their pain points. If you are going to hire a team of specialists to communicate and explain critical topics, products, or services, it makes sense to let them do it in the most succinct and effective way possible. Many times this goal is to boost conversions, build trust, educate your audience, or other strategic objectives.
Example 1: Concisely Describes Relevant Pain PointsLet talk about a key concern for your business. . . your information security and privacy. Example 2: Focus on Features Instead of BenefitsOur advanced proprietary service and products are a must-have if you work online or use mobile devices. We….