For example, Three Girls Media has its own podcast called, Two Minute Marketing Tips hosted by CEO, Erika Taylor Montgomery. Apple advice for naming is as follows:'Pay close attention to the title, author, and description tags at the channel and item level of your podcast. A podcast named Our Community Bulletin is too vague to attract many subscribers, no matter how compelling the content.
If you are coming at it from a business point of view, and you are (for example) a personal trainer who wants to make a health and fitness podcast, then your target audience might be people who are interested in healthy eating, weight loss, exercise, or bodybuilding. There are a ton of high quality microphones out there, and if you want a great list of options, check out this article by Podcast….