Saturday Apr 4, 2020

businessinsider.com

What we think

of YouTube's plan

to clone TikTok

What we think of You Tube plan to clone Tik Tok. This story was delivered to Business Insider Intelligence Digital…
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By Daniel Carnahan
businessinsider.com

What we think of You Tube plan to clone Tik Tok. This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. On Wednesday, the Information reported and NBCconfirmed that You Tube is in the process of developing a short-form video feature to rival Tik Tok, with plans to release it before the end of this year.

Tik Tok, on the other hand, had approximately 37 million monthly US users in 2019, although those numbers are surging with a 97. 5% increase from the prior year. The possibility of reaching a massive audience through comparatively short-form content is likely to attract creators -- both established and nascent -- to You Tube offering. You Tube has the added advantage of already working with a diverse set of high-profile….

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