Saturday Apr 4, 2020

businessinsider.com

Some brands are hiring influencers as a 'one-stop shop' for

video and animation

as production studios shut down — and finding they're a lot cheaper

As creative agencies and production studios close their doors in order to shelter-in-place, some brands have begun…
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By Dan Whateley
businessinsider.com

As creative agencies and production studios close their doors in order to shelter-in-place, some brands have begun turning to influencers for their content creation skills. Many influencers have worked from home for years and are already equipped with the production gear necessary to create commercial content for brands. Digital creators can prove to be cheaper than production companies, with some charging half the price to produce professional photos and videos for brands.

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