Saturday Apr 4, 2020

business2community.com

Reading the Room: Marketing

During a Crisis

Well, this is all pretty bonkers, is not it? Like many people, the past weeks have seen my email inbox filled with…
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By Gee Ranasinha
business2community.com

Well, this is all pretty bonkers, is not it? Like many people, the past weeks have seen my email inbox filled with heartfelt wishes for my continued good health and current working situation. Attempting to avoid a recession, governments of every political persuasion are throwing colossal amounts of cash at the problem. Businesses considered callous in the treatment of their employees - forcing them to go to the office, or to take unpaid leave - will have a tough time rebuilding customer trust.

Maybe you read about luxury goods' leviathan LVMH changing their perfume production lines to run hand sanitizer? How about US television station CBS giving everyone free episodes of Star Trek Picard, or Disney releasing Frozen 2 on their new streaming site three months earlier than planned? ….

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