Joking aside, video is not only the most successful form of advertising, it quickly becoming the way of the future. Simply put: The way in which we consume media is barreling towards video above all. And as view counts continue to rise, marketers can directly engage with their audiences.
Globally speaking, the average human is watching 85 minutes of video a day. It hard to determine exact engagement and ROI, but an astonishing 46% of social media users who encounter a video advertisement will end up engaging with the ad. And even despite viewers preference to watch video horizontally (which certainly makes sense! video seriously bumps up email open ratesEmail remains the leading way brands engage with their people. According to research, just including the word 'video' in your….