Here an example: people do not call my agency because they want video production, website design, or someone to manage their company social media campaigns. It sounds funny but marketing research shows that people need to be told what the next step is if you want them to take it. Whether it your CEO or a salesperson, featuring real people in your video is the quickest way to stand out from your competitors.
How often do you see an automobile commercial without seeing a happy driver behind the wheel? Leave the cartoons for Saturday morningYour company introduction video should not be fully animated. Animated explainer videos were all the rage a few years ago but now they all look alike because they have become cheap to produce. The number one problem is they do not feature real….