Stories have become one of the most popular features on social media, and have now branched out from Instagram (who copied the idea from Snapchat) to Facebook, and now even to You Tube. Despite the fact that Stories may be saved, the temporary nature of the content creates a sense of scarcity that makes viewers want to stay in the loop. They do not want to miss anything their favorite brands have to say, so if you have loyal followers who love your content, Stories allow you to give them more of that in a format that encourages them to view and engage before it vanishes-possibly for good.
A recent report by Statista revealed that users access social media apps via mobile far more often than any other device. And according to recent stats in Vid Mob State of Social video report, more….