Reason 1: DiscoverabilityWhen you film your podcast, you can take one piece of content and cut it up into numerous segments of micro-content. The long-form nature of the podcast allows you to cut up the episode into numerous unique pieces that can all be targeted at different people through titles, thumbnails, and metadata with each video. People often wo not consume full long-form podcasts on You Tube, but love to watch the micro-content.
Since each is connected to multiple other short segments plus the overarching long-form episode, it makes it very easy for You Tube to suggest your other videos and promote binge-watching. Those who decide to consume full-length podcast episodes on You Tube will result in excellent watch time metrics. Bounce rates are far lower, and consumption….