Friday Apr 24, 2020

blog.hubspot.com

LinkedIn's Testing Its Own

Stories Feature: What

Marketers Need to Know

Linked In Testing Its Own Stories Feature: What Marketers Need to Know. While platforms like Instagram and Snapchat…
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By pbump@hubspot.com (Pamela Bump)
blog.hubspot.com

Linked In Testing Its Own Stories Feature: What Marketers Need to Know. While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, Linked In product team is now wondering if this content can also be intriguing to business professionals. Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after,' Pete Davies, Linked In head of Consumer Products wrote in a blog post.

'They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever. I would hope that most of my interactions in the break room or passing people in the hall are similarly ephemeral and light,' Davies added. 'The same….

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