Ultimate guide to video marketing on You Tube. The goals you set for the channel will also translate into the kind of audience you are aiming to reach--people who want to be educated about a subject, or who want to purchase items that will improve their lives. The Lush behind-the-scenes video is a great example of how engaging this content is--two employees share how a product is made, intercut with visuals of the actual process.
Make life easier for users by creating explainer videos that showcase how to use a product, how to troubleshoot an issue, or how to understand a concept or industry. Google Small Business' video on taking high-quality photos is a simple but effective explainer--it features someone who has had success in the area alongside clear and easy-to-follow steps. Akin….
