Why Video is Critical, Especially During COVID-19. Navigating through the uncharted waters of self-isolation and a global pandemic has left consumers and businesses alike grappling with the new normal. We have found ourselves in a world where communication is key to understanding what is going on, keeping ties with our loved ones, and creating a semblance of normalcy.
Through this, businesses are questioning what is the best way to talk to customers, how to keep them engaged, and ensure their brands are relevant. Video provides a way for your audience to consume your content quickly, and it proven to increase engagement over time. They state that 'as a source of entertainment and information, online video content creation will be a differentiator for Western brands during a crisis. ….