Wednesday Apr 29, 2020

business2community.com

Why You Need to

Use Video Marketing

to Build Brand Visibility

Plan Your StrategyThere are two ways to get more people to watch your videos - viral and organic marketing. Typing in…
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By Austin Gould
business2community.com

Plan Your StrategyThere are two ways to get more people to watch your videos - viral and organic marketing. Typing in keywords related to your industry will show you a list of suggestions curated by what viewers are looking for. In the example to the right, you can see that a search for GDPR throws up a list of keywords related to the new European data protection act.

By targeting a specific content angle, you tend to start ranking for a keyword that is less competitive. The You Tube algorithm tends to recommend highly engaging videos to other potentially interested viewers who may not necessarily be looking for this keyword. Studies show that videos that trigger positive emotions among viewers tend to get shared more. Instagram lets users follow specific hashtags related to their….

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