But now with shoots becoming increasingly challenging, the value of animation may be greater than ever as brands start exploring new avenues to keep telling their stories and communicating with customers. With the world working from home - techniques such as CGI and motion graphics could stop the production of branded content drying up. Animated text alone can deliver something punchy and engaging and often works well on social channels.
With CGI modelling, lighting and compositing, it possible to design and build and render entire environments, objects and even people. Depending on the scale of your vision, this can be a time intensive approach but something like creating a CGI product - can be a really smart and economical way to showcase features and benefits without having to….