This means brands have acquired a massive back catalogue of footage, which during COVID 19, presents a huge untapped opportunity for marketers. It amazing how when you use a new musical track or powerful script over archived material, you can tell an entirely new story from those raw ingredients. Brands need to walk a fine line between trying to make themselves and their products feel relevant, while at the same time being sensitive and empathetic in the midst of the pandemic.
We liked how IKEA used archive material and stock footage to very quickly turn around this video about staying at home at the early stages of the lockdown in Spain:Concept DevelopmentWith the direction of your video defined, work can begin on developing concepts and scripts. This process is slightly different….