Tuesday May 5, 2020

marketingland.com

Pro Tip: How

brands can enter

TikTok with brand channels

Pro Tip: How brands can enter Tik Tok with brand channels. With so many stuck at home and nowhere to go, the platform…
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By Evan Horowitz
marketingland.com

Pro Tip: How brands can enter Tik Tok with brand channels. With so many stuck at home and nowhere to go, the platform has become an international pastime, with more than 100 million downloads in the month of March alone. They are often feeling nervous - recognizing, rightly, that the rules of the road are new and very different from places like Instagram.

To get you on the path to a successful Tik Tok brand channel, here are three keys to keep in mind:Content standards: Tik Tok is not Instagram or You Tube, and it demands an entirely different set of creative 'best practices. ' This includes vertical video - square or widescreen shots are automatically discredited for not understanding the culture - and content that is 15 seconds or less. And do not forget that adding a soundtrack -….

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