New You Tube features to help you navigate the streaming boom. People are streaming on TV screens more than everAs people spend more time at home, we are seeing major shifts in streaming viewership. A recent Comscore report highlighted that over 70 million US households are now streaming content on their connected TV screens.
Nowhere is this shift more pronounced than on You Tube and You Tube TV. According to Comscore, You Tube has the highest reach and viewing hours among ad-supported streaming services, and represents a quarter of all streaming watch time across both subscription and ad-supported platforms in the US. 2 Stay at home directives have amplified this shift to the TV screens, as overall watch time there has jumped 80 percent year over year in March 2020. 3Diversity of….