As marketers become more familiar with the technology and tinker with their creations, we continue to see more personalized, innovative, and unique approaches to demand generation for a product or service. Even newspapers - you know, those things that get delivered to your front porch every morning with yesterday news that you read on your smartphone a couple hours ago - are getting in on the action. Surveys, Quizzes, and AssessmentsWith a CTA located right at the top of Zipcar home page, this assessment helps potential customers determine how car-sharing would benefit them.
A well-designed interactive quiz that gets viewers acquainted with one of Northstar travel destinations, this piece of content makes participants think and engage with the company on a more critical level than they….
