Creating a video that tells your core story is a great way to establish trust immediately with prospects. When the business owner gets on camera and talks directly to their prospects about how they address their big concern, this wins their trust and builds a human-to-human connection from the get-go. 2.
A product video for a children construction toy that shows the features of the completed model might sell a parent on the purchase. Client TestimonialsTestimonials, reviews, and case studies all play a similar role in the lead nurturing process. Frequently Asked QuestionsLet face it, scrolling through dozens of questions in a standard FAQ page is boring. And the greater the sense of familiarity and personal connection you can establish early on, the more you will stand out in terms….