Saturday May 23, 2020

thedrum.com

How is video

advertising faring in

the age of coronavirus?

. As we start to adjust to the realities of a home working economy, it is important for us to monitor how consumers'…
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By Open Mic
thedrum.com

. As we start to adjust to the realities of a home working economy, it is important for us to monitor how consumers' behaviour is changing, the opportunities and challenges being created for different channels and the overall long-term impact that this period may have on our industry. 'Ruth Cartwright, Managing Partner, Delivery, Carat UK'One shift we see with professional audiences is that they are the amount of time they spend watching 'Linked In Live' video due to the Covid-19 lockdowns.

'Jennifer Bunting, head of Product Marketing, EMEA & LATAM, Linked In'UK digital consumption has risen significantly during the pandemic, with consumers now spending more time on their mobiles (66%), laptops (46%) and connected TVs (54%) than before. I think that many news publishers and various….

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