Thursday May 28, 2020

digiday.com

Video advertisers are turning

to format innovation

to push beyond interruptive experiences

Video advertising is always interruptive -- until it is not . Advertisers are solving the challenge of interruptive…
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By GumGum
digiday.com

video advertising is always interruptive -- until it is not . Advertisers are solving the challenge of interruptive video ads by creating in-stream content so innovative and compelling that users decide to hold off on clicking 'skip. ' Others are going further still, working within entirely new formats that appear alongside video content without disrupting it.

In conjunction with a new research report exploring marketers' and publishers' evolving strategies and approaches to the current state of video ad formats, Digiday and Gum Gum interviewed three experts in video advertising. In this video, you will see:-Taylor Wiegert, VP and planning director at The Martin Agency, talk about the ways publishers, ad tech providers and platforms can work together to create new video-ad….

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