Saturday May 30, 2020

businessinsider.com

These are the videos that changed

YouTube forever, from

'Lazy Sunday' to 'Baby Shark' (GOOGL, GOOG)

These are the videos that changed You Tube forever, from 'Lazy Sunday' to 'Baby Shark'. A Nike ad featuring the…
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By Paige Leskin
businessinsider.com

These are the videos that changed You Tube forever, from 'Lazy Sunday' to 'baby Shark'. A Nike ad featuring the Brazilian soccer star Ronaldinho was the first video to rack up 1 million views on You Tube. In the ad, Ronaldinho puts on a golden pair of Nike new Tiempo cleats, effortlessly hitting the crossbar again and again as the ball boomerangs right back to him each time.

In a feat of marketing genius, Nike uploaded the video under the alias 'Joe B,' as if it was any other You Tube user instead of the multinational sneaker conglomerate. 'We did not even know exactly how it was being shared. All of the sudden, this two-minute video was getting more traffic than they were seeing with any other marketing video,' You Tube cofounder Steve Chen told Business Insider. 'We were just….

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