6 video marketing statistics that you need to know for 2020. Given that, they can be a valuable resource to provide relevant information to your audience and achieve your goals, which is useful to improve your company content marketing strategies. Besides that, a forecast estimates that the amount of time spent watching online videos will increase up to 100 minutes per day, the budget for this type of content will be higher, and less money will be invested in TV ads.
Videos are not only useful to engage the audience on social media but also to increase conversion rates on landing pages. A Demand Gen report suggests that adding videos to those pages leads to a growth of 86% in conversions. Surprisingly, Linked In and Facebook became more effective as marketing channels than You Tube,….