Even if that content is a walkthrough, guide, or tutorial, it hard to commit to a 1,000+ word piece when a 3-minute video would be faster, clearer, and more enjoyable. And if you are trying to highlight the value of the product or service you are featuring, using an explainer video allows you to tell a story, create an experience, and show off what your company does. Explainer videos are generally considered closer to the type of content you would share on a blog, Facebook post, e Book, etc.
It might not open up new opportunities for you, but this type of video presentation serves to add support to bigger parts of your content strategy. Transitioning into a new channel is always a risk, and that means that production costs play a big factor in determining how to allocate your budget. ….